Branding Standards
StudioCraft Logo
The StudioCraft chevron serves as the primary logomark for all print and digital materials.
Logo Color
A full color logo is best. In order for the color to display accurately in various applications, different color formulas are used, as shown here.
Digital Color
Print Color
Color Exceptions
If the StudioCraft logo is used with other logos, and a more neutral palette is preferred, the logo can be used in black or white.
Usage
Use the height of the logo to ensure there is enough clear space surrounding the logo. This minimum clear space ensures that the logo isn't cluttered with other graphic elements and can stand on it's own in layout.
Typography
StudioCraft's primary typeface is Avenir. Avenir was designed by Adrian Frutiger and published by Linotype.
For editable documents, such as PowerPoint presentations, StudioCraft uses Arial to assure consistency in the layout on anyone’s computer.
Primary Font
Secondary Font
Brand Colors
StudioCraft has core brand colors, and an extended palette for supporting graphics and materials.
Primary Colors
Secondary Colors